Maximum Performance Group Workshops
Developing a Marketing Plan
"If you don't drive your business, you will be driven out of business" --BC Forbes
Marketing is the process of identifying the needs and wants of people (customers and prospects) within a desired target market and fulfilling those needs and wants.
In plain and simple terms, marketing activities and strategies result in making products available that satisfy customers while making profits for your company.
The goal of this workshop is to help you develop a complete and effective strategic marketing plan for your business. A plan that will take advantage of your strengths and minimize your weaknesses.
During the workshop you will actually create a market analysis and marketing action plan for your business using the following process:
I. Market Analysis
- Who are we?
- Where are we now?
- What's going on around us?
II. Market Action Plan
- Where do we want to go?
- How do we get there?
Who should attend?
- Owners/Managers
- Sales and Marketing Mangers
- Anyone interested in growing their business
What you'll learn
- Business definition
- SWOT analysis (strengths, weaknesses, opportunities, and threats)
- Four P's Analysis (Product, Price, Promotion, Place)
- Pricing strategies
- Product life cycles
- Customer analysis
- Market segmentation/Customer segmentation
- Key account penetration analysis
- Market opportunity analysis
- Marketing objectives action plan
- Tactical plan
- Gaining buy-in and commitment
- And much more...
Benefits
This workshop gives you the framework to create an effective marketing plan that will grow your business!